• Questions? 1300-630-110

Our Approach

WE TAKE A TAILORED & INTEGRATED APPROACH TO MARKETING YOUR BUSINESS ONLINE

Do you get overwhelmed by all the online marketing options? Do you just want to know what works?

In our experience, businesses who don’t take an integrated approach to online marketing often find themselves frustrated and disappointed with the lack of results. Rather than getting caught up in lots of opinions and the “next shiny new thing,” Thrive Digital brings in all the elements to create one unified digital strategy and approach.

As market conditions evolve, our responsiveness means necessary changes can be implemented to ensure that your digital online strategy is agile and will continue to deliver results.

An integrated approach to marketing online means:

  • Unified strategy and message across all mediums
  • A “multi-channelled” approach resulting in better ROI from online marketing
  • Checking all parts of the buying process and how customers are being targeted at various stages in the marketing funnel
  • Distribution of quality content through multiple mediums
  • Streamlined timing and implementation workflows
  • Reduction in strain on internal and external resources
  • Maximum impact from advertising spend
  • Regular reporting and tracking of your online strategy

The reality is, people buy when they are ready to buy

Our marketing approach looks at the whole process of how a customer buys online. We look at the entire marketing funnel and create various steps throughout to help lead people toward a decision to purchase.

7 AREAS OF DIGITAL MARKETING DEVELOPMENT

Developing Your Strategy & Plan

Without a focused strategy and plan it’s too easy to stray from your goals. We work with you to clarify your objectives and look at your big picture, then we create a comprehensive, integrated strategy for a plan of action. This strategy is the key to your online marketing success and is the foundation upon which everything else is built.

Clarifying Your Market & Messages

We work with you to research, workshop and further develop your messages, then make sure they’re relevant to the market you’re targeting. This planning and refining step is the key to attracting the right of customers. This process identifies what sets you apart from your competitors and opens the door to new markets that you might not have previously considered. Content and design is the natural extension built from these messages.

Producing Compelling Content

The difference between engaging your customer and having them skim your website and miss important information is the compelling nature of your content. Sharp, compelling content needs to be written with messages at the forefront that speak directly to your specific market and their needs. Good content makes it easy for customers to find what they’re looking for.

Create a Website that Works

Nowadays, anyone can have a go at building their own website but that doesn’t mean that it will engage your target audience and convert traffic. Our focus is on building websites that not only look good but more importantly, convert traffic into new business. Targeted landing pages for specific niche markets and offerings means you can efficiently drive people to the specific information they’re seeking. What’s more, a website backend that is designed for ease of use and flexibility makes it even simpler.

Implementing Tracking Systems

You can only manage what you can measure, so visibility is crucial to marketing success. Our process includes tracking systems with live marketing dashboards so we can see your results in real time. We can see what’s working and make adjustments based on up-to-the-minute data on things that aren’t performing so well. By tracking calls, web forms and sales, you can gain a greater understanding of your customers, as well as allowing the ongoing monitoring of trends.

Create Streams of Targeted Traffic

Targeted and relevant traffic is key to the success of any website and with so many options available; it’s easy to get lost. We create targeted advertising campaigns across a range of search, social media and external party websites to bring in streams of traffic and leads from a wide variety of sources. This integrated and multi-faceted approach allows you to reach more potential customers.

Build Authority with Informative Content

People buy from businesses they trust. Creating brand authority with the help of informative content puts you forward as an industry expert. This shows potential customers that you have the knowledge and skills to help them, something that goes a long way in securing their business. Informative content creates “food” for Google. This brings in more organic traffic and more opportunities for content sharing through a variety of mediums such as blogs, social media sites and other websites that can distribute your messages to a wider audience.

OUR APPROACH TO IMPLEMENTATION

5

Optimise & Report

5
  • Review performance
  • Plan optimisation improvements
  • Send end of month online performance reports
1

Understand & Review

1
  • Track your results
  • Understand current outcomes
  • Analyse and plan for improvement
2

Strategy & Planning

2
  • Workshop digital strategy
  • Clarify market messages
  • Plan website and marketing
4

Launch Marketing

4
  • Create program
  • Produce content and change
  • Multi-channel distribution
3

Website Implementation

3
  • Rework website content
  • Improve landing pages
  • Enhance layout for conversion

Get in Touch

Still have questions? Contact us using the form below

Send us an Email

Our HeadquartersMelbourne, Australia

Speak to Us1300 630 110

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