The Appliance Gallery is Canberra’s boutique appliance retailer, specialising in well known, prestige appliance brands like Miele, Qasair, Liebherr and Siemans.
In an industry that is constantly changing, the Appliance Gallery wanted a strong and effective online presence that would continue to grow their position as a market leader in the Canberra region. While they wanted to reach new customers, they also wanted to nurture the relationships they already had and build on their database.
After initially building their website in 2010, a refresh was in order so in 2016 we designed and built a new, content driven website with a focus on clean, modern styling and clear messaging through developing content, articles and offers to better represent the changed direction that the business desired to move in.
In addition to running Google campaigns to drive leads, content marketing through blogs, social media and email marketing has been crucial to the success of the Appliance Gallery’s marketing strategy, which has resulted in another $500,000 being added to yearly turnover, a constant flow of enquiries via email and phone and domination of the “Canberra Appliance” Google search keyword for several years.
The Appliance Gallery are now considered a market leader thanks to their strong digital marketing presence.
"...We have been doing some of the biggest months in sales in the history of our business."
John Hitchen, Managing Director of The Appliance Gallery
- Digital marketing strategy
- Web design and development
- Ongoing content marketing
- Achieve strong Google listing
- Campaign management and reporting