Australian Sports Nutrition (ASN) are an Australian based supplement company with 27 franchises all over the country. Each year they run a Body Transformation Challenge and we were involved in marketing this challenge on a national level.
ASN were wanting to improve the number of registrations from the previous year and streamline the management process for their stores, registrants and themselves at head office. They needed to create a marketing system that was targeted for both registrations and brand awareness.
We created for them pre-launch landing pages to build awareness and excitement before registrations opened, a dedicated microsite for the challenge with secure zones for members only and a successful online marketing campaign that resulted in double the amount of registrations than the previous year.
As a result of working with ASN on the Body Transformation Challenge project they enjoyed a significant increase in the number of registrations, increased brand awareness of ASN in general and sales growth at a national and store level.
- Strategy plan
- Microsite content and design
- Microsite development
- Prelaunch landing page
- Campaign management