Furniture Direct is a Canberra based furniture retailer providing value for money furniture with an Australian online presence. They have been a strong player in the Canberra region for many years, however were facing significant increase in market competition through the opening of new furniture wholesalers including IKEA.
Furniture Direct needed a clean and easy to use website that included an integrated ecommerce platform to allow potential customers to browse their range and research products before purchasing online or in store. They have regular sales so needed the support to be able to manage this online when necessary.
We worked with the client to design and build an eCommerce website that was clean, easy to use and well designed while developing content that ensured key messages were effectively communicated. It was crucial that there was a seamless integration between the eCommerce store and store point of sales, so orders could be fulfilled quickly and simply. This has resulted in a regular flow of online sales as well as an increase in the amount of visitors in store.
The client had a good knowledge of eCommerce management themselves so we provided training and ongoing support for offers, promotions and product updates along with support for a successful Google Adwords Campaign.
- Digital marketing strategy
- eCommerce web design and development
- Google and Facebook campaign management and reporting
- Ongoing eCommerce support