Laser Group is the leading plumbing and electrical contractor network in Australia and New Zealand with members providing a range of dependable electrical and plumber services in their respective regions. With more than 200 members, employing over 2,300 staff, Laser Group’s unique business model and loyal customers makes it a top service provider that is continuing to grow each year.
Thrive Digital has been working primarily with Laser Plumbing and Laser Electrical in Canberra since 2010 to help them grow their business.
Maintaining commercial accounts and residential clients through a strong customer focus and exceptional skill level are key to Laser Plumbing’s core business although it had left them with minimal time to undertake marketing to attract new customers. Laser Plumbing has utilised Thrive Digital to attract a continuous flow of leads to grow their business in a competitive market.
Thrive Digital’s marketing program with Laser Plumbing includes continual development and updating of landing pages on their main website to ensure that all information is relevant, current and lead generation focused; running and managing Google and Facebook lead generation campaigns and tracking the results including phone calls; and managing an ongoing content marketing program targeting customers through email, social media and blog posts.
Over the last 12 months Laser Plumbing’s leads have more than doubled and they are generating 500+ jobs per month. By nurturing their commercial and past clients with continual communication they have ensured they are maintaining their strong relationship focus.
Laser Plumbing Queanbeyan were the proud winners of the Marketing Award and the 2015 Lasercon Awards in Fiji - a conference that includes all members of the Laser Group throughout Australia and New Zealand.
"Before we started using Thrive Digital we were doing 250 jobs per month, we are now doing around 580 jobs per month. Thrive digital has contributed to the doubling of our monthly sales"
Jason Tait, Managing Director of Laser Plumbing Queanbeyan
- Landing page development
- Website performance improvements
- Lead nurturing with email marketing
- Ongoing content marketing
- Campaign management and reporting